Image credited to ftadvisers
Napoleon Hill devoted over twenty five years of his
life to trying to discover why so few men succeed and so many fail. Le Boeuf
(1987:133). He went on to say that he interviewed and studied the lives of
numerous great achievers from all walks of life such as Andrew Carnegie, Thomas
Edison and Woodrow Wilson and presented the essence of his findings in his
classic bestselling “Think and grow Rich”
One of Hill’s best recommendation is to cultivate
the idea and habit of rendering more and better service than that for which you
are paid” and before you realized it the world is willingly paying you for more
than you do” today we call that building perceived value, seventy years ago
Napoleon Hill called it “the law of increasing returns” Le Boeuf (op cited)
Pension Fund Administrators are all offering the
same service, a homogenous service and the service is basically the following:
Retirement Savings Account
Investment of the contributor’s and retiree’s fund
Customers support services and relationship
management
Retirement seminars, pension forums and
enlightenment programmes.
Therefore the extra mile the PFAs goes in
satisfying the customers will go a long way in enhancing customer’s loyalty.
Customer loyalty is essential for the pension fund administrator because it
gives the edge they need in the event of the regulatory body National Pension Commission,
PenCom, lifting the transfer window.
National Pension Commission ,PenCom has stated that
the pension fund is now far in excess of 4.5 Trillion Naira that is good for
investment in other sectors of the economy, but analyst are of the view that
with the rate of corruption investing such fund may the debar the pensioners from
the accessing their fund at the point of retirement.
The desire of the PFAs will be to retain their
customers and possibly acquire new ones in the event of the transfer window.
But achieving such feat rest squarely on their ability to offer and render more
and better services to their customers. Customers are now more sophisticated
and their expectations are becoming more and more increasing. They can network
and definitely affect the workings of PFAs if not giving their expectations.
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